Morphological research is enthralling. Whatever we do in our everyday lives, no matter how mundane, possesses its own psychological secret. A secret we specialize in probing systematically using our own methodology.
Rheingold academy provides practice-specific training in depth psychological impact research, market and media psychology. The academy, which succeeds the Cologne Academy of Market and Media Research, is run under the auspices of rheingold and in collaboration with the University of Cologne.
Training at the academy is based on Psychological Morphology - a theory that was developed at the Institute of Psychology of the University of Cologne by Prof. Dr. Wilhelm Salber.