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Industry or retail marketing concepts live or die on the decisions shoppers make when standing in front of supermarket shelves. Using our Verfassungsmarketing techniques and differentiated research methods we investigate how people feel in supermarkets, drug and discount stores or while online, the kind of moods they are in when they are more likely to make a purchase. We accompany people personally through supermarkets and observe their online activities using IP tracking and analytical interviews.

  • Shopper research
  • Concept stores
  • Co-shopping
  • Shopping channels
  • Retailer brands
  • Online shopping
  • IP-supported online analysis
  • Verfassungsmarketing
  • Purchase Funnels