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Concepts

Researching and developing concepts prior to launching products or advertising makes a lot of sense. Not doing so can lead to costly mistakes since target groups can sometimes be faced with a something that was not at all intended. We conduct concept tests in the form of separate ‘quick and deep’ studies but also as components of motivational research, brand analysis, usage and attitude research etc...

  • Innovation concepts
  • Verbal concepts
  • Concept development
  • Strategy concepts
  • Communication concepts