Brands are psychological markers. And as times change they can gain or lose significance. Consequently, brands need to adapt to the times – but do so without losing any of their uniqueness.
This is because brand attachment makes a decisive difference in retail environments that are full of similar looking products. Aside from product quality, ideally brands also convey emotions that touch people. Strong brands maintain their trajectories and significance for consumers into the future and social media age. Brands like these always possess a strong connection with their users, know what moves them and keeps touching them.