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What is the most effective way of positioning brands online? How do people behave online? How do they shop and what do they perceive? How do websites work best? How is the internet and social media in particular impacting on our values and attitudes?

Saying that social media is not relevant for your company is like going back in time twenty years and saying the PC does not have a future. Online shopping is making ever deeper inroads into Germany – even beyond non-food products such as books, electronics or fashion. But how online PurchaseFunnels work still remains largely unexplored. And that is why, along with other online behaviours, we have developed our IP-Tracking tool./p>

Website- and usibility assessment (including view tracking option)
Online surveys
Online panels
Online diaries

Social media research

New: IP-Tracking

  • Online shopping
  • Online behaviour
  • Social media behaviour