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Products

The hallmarks of a brand are its products. On the shelf they need to appeal to consumers in terms of their taste and appearance. And ideally they should also convey a unique benefit. These are, however, becoming increasingly difficult to create. For that reason packaging needs to reach out to consumers from the shelf, turn them on and move them to make a purchase. They represent a central means of communicating with the consumer.

  • Product tests
  • Product development
  • Packaging tests
  • Packaging development
  • Innovation development
  • Launches
  • Relaunches
  • Display test
  • Taste tests