Whether they be young, old, mothers or singles, eighty percent of purchase decisions are made by women – hence we put a special focus on how women tick, what they want and what touches them. And that’s also why we conduct just as much research into the male half of the population. Indeed, doing so almost completes the picture. But not quite. To do that our research always also puts a strong focus on children and young people.
Elsewhere in the B2B sector our highly qualified psychologists are available to meet the special high-calibre needs of our customers' customers.