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rheingold salon Market research
rheingold salon Market research

Our morphological market research is probably the most qualitative ever. Our trained psychologists achieve real depth by probing respondents during extended interviews. However what differentiates us from other institutes is that we apply morphological theory to evaluate and analyse findings, not ‘interpretation’, ‘gut feeling’ or ‘experience’. Morphological psychology was developed over a period of decades at the University of Cologne and has been adapted by us to create a set of practically-implementable market research solutions.