We decipher the secret logic of the market. We dig where others don’t even look.

Why a purpose makes sense for companies now.

Why personas are sometimes invented target groups.

Waiting for the New Normal – why everyone is starting to jigsaw now.

Why we need „Zukunfts-Bauern“ now.

Why we’re escaping the crisis with podcasts.

Why in-depth research?

IF YOU
REALLY
WANT
TO KNOW

WHY

[and why Google doesn’t know all of this] …then explore the secret logic of the market with us – with Lönneker & Imdahl rheingold salon, one of the most renowned qualitative market research institutes in Germany, based in Cologne. We will develop strategic implementations and operative solutions with you on the basis of depth psychological insights – both nationally and internationally.

aktuell

Warum die Zerstückelung des Zusammenhangs eines unserer größten Probleme ist…

Warum wir vom Corona Virus lernen können…

Woher kommt die neue Lust zur Selbstkasteiung?

Warum die Jugend als Corona-Sündenbock herhalten muss

Warum die Impfkommunikation schief läuft.

Boomer ungeschminkt