• Qualitative Market Research
  • Quantitative Research
  • Digital and Online Research
  • National and International Research

     

    We get to the bottom of what moves and motivates people. We dig – and do research – in places where others don’t even look. And decode the secret logic of the market.

     

    What we offer

     

    QualitativeMarket Research

     

     

    STRATEGIC RESEARCH

     

    rheingold salon bevahioral marketing

    Our prizewinning tool explains situational behavior in an integrated way, across target groups and relevant to strategic goals.

     

    Brand image and positioning

    How is your brand viewed? How is it positioned?

     

    Employer branding

    In the 'war for talent', making employer positioning more attractive through psychological insights.

     

    Trend and cultural research

    What trends does your company have to take into account? What cultural developments are relevant?

     

    Shopping and retail research

    What drives shoppers at the POS? How do offline and online shopping differ?

     

    Target group research and personas

    How your target group really ticks. What is different about Generation Z, about women and men?

     

    Motive research

    Understand the real motives in your market. Why do people drink wine instead of beer? Why do they eat chips?

     

     

    OPERATIVE RESEARCH

     

    rheingold salon Brand Development

    Enhancing brand career opportunities by decoding the brand’s secrets.

     

    rheingold salon messageTuner

    Our advertising research with depth. Development of psychological storytelling.

     

    rheingold salon InnovationHub

    Redeveloping products, packaging, and advertising.

     

    rheingold salon 72h

    If it has to be fast. Dive down deep, without coming up for air.

     

    rheingold salon Customer Experience

    Customer Experience und Customer Journey, touchpoint research; POS online and stationary – what customers actually experience and what “turns them on.”

     

    rheingold salon De-Coding

    Deciphering of packaging and design codes, depth-psychological semiotics.

     

    QuantitativeResearch   

     

    Digital andOnline Research

     

    Deep Data instead of Big Data. If you’re looking for a needle, you shouldn’t make the haystack bigger. Lönneker & Imdahl rheingold salon have developed tools that can help you understand what people really do and experience on the internet.

     

    rheingold salon IP-Tracking

    The unconscious on the internet dryly for shopper and site analyses.

     

    rheingold salon Digital Imaging

    Images/advertising or sounds are checked and investigated psychologically via mobile devices. Our creative tool for developing advertising and customer appeal.

     

    rheingold salon Digital messageTuner

    How online advertising really works.

     

    rheingold salon Online Diary-Blogs

    Users capture what they experience digitally and visually – and are questioned about this psychologically

     

     

    National andInternational Research

     

    How we work

     

    Market research offers have to be flexible in order to understand people who are continually changing – also in the digital age.

    This can be achieved better by a small, adaptable unit like Lönneker & Imdahl rheingold salon than by large research agencies.

     

    OUR FLEXIBLE RESEARCH ELEMENTS


     

    360° Set-up

    Customer briefing, psychological briefing, desk research.

     

    rheingold focus groups 2h - 4h

    The extended groups combine the depth of single interviews with the economy of a group – our favorite approach.

     

    rheingold in-depth interview

    Classical IDIs are particularly suitable for Accompanied Shopping or for digital surveys – knowledge that cannot be gleaned in groups.

     

    rheingold quant

    Quantification of qualitative knowledge in strategic and operative research and PR studies.

     

    rheingold digital

    Deep Data instead of Big Data – the soul of the internet, the unconscious and (of) digitization in people’s perception of websites and advertising material.

     

    rheingold Salon results presentation

    Inspiring, competent, and implementation oriented with precise, detailed recommendations for action and designs.

     

     

     

     

     

    DISCLAIMER

    IMPRINT

    © RHEINGOLD SALON GMBH & CO. KG 2018

    We get to the bottom of what moves and motivates people. We dig – and do research – in places where others don’t even look. And decode the secret logic of the market.

     

    What we offer

     

    QualitativeMarket Research

     

     

    STRATEGIC RESEARCH

     

    rheingold salon bevahioral marketing

    Our prizewinning tool explains situational behavior in an integrated way, across target groups and relevant to strategic goals.

     

    Brand image and positioning

    How is your brand viewed? How is it positioned?

     

    Employer branding

    In the 'war for talent', making employer positioning more attractive through psychological insights.

     

    Trend and cultural research

    What trends does your company have to take into account? What cultural developments are relevant?

     

    Shopping and retail research

    What drives shoppers at the POS? How do offline and online shopping differ?

     

    Target group research and personas

    How your target group really ticks. What is different about Generation Z, about women and men?

     

    Motive research

    Understand the real motives in your market. Why do people drink wine instead of beer? Why do they eat chips?

     

     

    OPERATIVE RESEARCH

     

    rheingold salon Brand Development

    Enhancing brand career opportunities by decoding the brand’s secrets.

     

    rheingold salon messageTuner

    Our advertising research with depth. Development of psychological storytelling.

     

    rheingold salon InnovationHub

    Redeveloping products, packaging, and advertising.

     

    rheingold salon 72h

    If it has to be fast. Dive down deep, without coming up for air.

     

    rheingold salon Customer Experience

    Customer Experience und Customer Journey, touchpoint research; POS online and stationary – what customers actually experience and what “turns them on.”

     

    rheingold salon De-Coding

    Deciphering of packaging and design codes, depth-psychological semiotics.

     

    QuantitativeResearch   

     

    Digital andOnline Research

     

    Deep Data instead of Big Data. If you’re looking for a needle, you shouldn’t make the haystack bigger. Lönneker & Imdahl rheingold salon have developed tools that can help you understand what people really do and experience on the internet.

     

    rheingold salon IP-Tracking

    The unconscious on the internet dryly for shopper and site analyses.

     

    rheingold salon Digital Imaging

    Images/advertising or sounds are checked and investigated psychologically via mobile devices. Our creative tool for developing advertising and customer appeal.

     

    rheingold salon Digital messageTuner

    How online advertising really works.

     

    rheingold salon Online Diary-Blogs

    Users capture what they experience digitally and visually – and are questioned about this psychologically

     

     

    National andInternational Research

     

    How we work

     

    Market research offers have to be flexible in order to understand people who are continually changing – also in the digital age.

    This can be achieved better by a small, adaptable unit like Lönneker & Imdahl rheingold salon than by large research agencies.

     

    OUR FLEXIBLE RESEARCH ELEMENTS


     

    360° Set-up

    Customer briefing, psychological briefing, desk research.

     

    rheingold focus groups 2h - 4h

    The extended groups combine the depth of single interviews with the economy of a group – our favorite approach.

     

    rheingold in-depth interview

    Classical IDIs are particularly suitable for Accompanied Shopping or for digital surveys – knowledge that cannot be gleaned in groups.

     

    rheingold quant

    Quantification of qualitative knowledge in strategic and operative research and PR studies.

     

    rheingold digital

    Deep Data instead of Big Data – the soul of the internet, the unconscious and (of) digitization in people’s perception of websites and advertising material.

     

    rheingold Salon results presentation

    Inspiring, competent, and implementation oriented with precise, detailed recommendations for action and designs.

     

     

    QuantitativeResearch   

    National andInternational Research