• Clients
  • References
  • Cases

    Clients

    WHO HAS ALREADY WORKED WITH US

    FOOD

    Active Nutrition: PowerBar · Arla Foods · August Storck · Bergader Privatkäserei · Bio-Obst Augustin  · Brandt Zwieback · Bundesverband der Deutschen Süßwarenindustrie · Burger King · Cavendish & Harvey Confectionery · Lindt & Sprüngli · Dextro Energy · Franz Wiltmann · Ghirardelli Chocolate ·  Griesson – de Beukelaer · Intersnack ·  Lieken Brot- und Backwaren · Mars · Milupa · Nestlé Schöller · Russell Stover Candies · Savencia Fromage & Dairy (ehemals Edelweiß) · Steinhaus · ültje · Unilever · Zott

    MEDIA &

    COMMUNICATION

    Antenne Bayern · Axel Springer · BBDO · Berliner Wochenblatt · Bundesverband Deutscher Zeitungsverleger · Check 24 · Cornelsen Verlag · DuMont Mediengruppe · Frankfurter Allgemeine Zeitung · Funke Medien NRW (WAZ) · Grey Group · Gruner + Jahr · Handelsblatt · Hubert Burda Media · Ketchum Pleon · Kimeta · Landor Associates · Match Group/Tinder · Media Impact  · Netcologne · Ogilvy & Mather · Radio NRW · Wort & Bild Verlag

    BEVERAGE

    Bad Heilbrunner · Brown-Forman · Carlsberg
    · Diageo · Gerolsteiner Brunnen  · Henkel Sektkellerei · Jacobs Douwe Egberts · Oettinger Brauerei · Valensina

    RETAIL

    Autobahn Tank & Rast · bonprix · Butlers

    Douglas · Landgard · Lekkerland · Point S

     Zalando

    FINANCE &

    INSURANCE

    Barclaycard · BG ETEM · CBH Rechtsanwälte ·

    Credit Suisse · DA Direct · Feuersozietät Berlin Brandenburg · Hamburger
    Sparkasse · Euler Hermes · SBK Siemens-Betriebskrankenkasse · Targobank · Techniker Krankenkasse · Zurich Versicherung

    MOBILITY

    Autobahn Tank & Rast · Carfax · Daimler

     Deutsche Lufthansa · Germanwings/Eurowings

      Hella · Miles & More · Point S

    LIFESTYLE

    Aktion Mensch · Borussia Dortmund · Cofresco Frischhalteprodukte · Drylock · Intel · Heinz Lohmann Stiftung · Lego · Philip Morris · RheinEnergie · Vorwerk

    ELECTRONICS

    Check 24 · Intel · Sennheiser

    BEAUTY &

    FASHION

    Adler Modemärkte · Dr. Babor · Bonprix · Cosnova  · Douglas · Dr. Scheller · Estée Lauder · Guhl Ikebana · IKW Industrieverband Körperpflege- und Waschmittel  · Kao Group · Lacoste · Mäurer & Wirtz  · s.Oliver · Reviderm · Unilever · Weleda · Zalando

    References

    WHY YOU SHOULD WORK WITH US

     

    Lönneker & Imdahl rheingold salon appreciates the nice words, the long lasting confidence and looks forward to working with you in the future.

    This is what our customers say:

    PHARMA

    Alcon Pharma · Bayer AG · Berlin Chemie · Drylock Paul Hartmann · Kneipp · Klosterfrau · Merck Consumer Health

     

    Cases

     

    New Product Development Kessel Chips – Intersnack

     

    The process:

    • Depth-psychological research from idea generation to market introduction.
    • Concept development, name development, and design development right through to finalization.

     

    The result:

    • With kettle chips funny-frisch developed the market of traditionally manufactured chips.
    • 500 % growth in the first year.
    • All competitors are benefitting from this development.

    Conclusion: Product development with rheingold salon from the very beginning is well worth it.

     

     

    Brand Relaunch – No Longer Dusty Vorwerk – Brand Award 2015 and Marketing Prize 2017

     

    Starting situation::

    Significant sales declines forced Vorwerk to act in 2010.

     

    The strategy:

    A new brand architecture marked the beginning: under the umbrella brand Vorwerk, today the respective product brands stand for the competence fields of cleaning (Kobold), cooking (Thermomix), and floor coverings (flooring). The products were to be distinguished by superior quality and a  contemporary design.

     

    Sales:

    Direct sales were supplemented by e-commerce and social media activities. Also, Vorwerk added brand shops in Germany, increasing the number to 80. The measures were effective and Vorwerk achieved four record sales years in a row.

     

    Our accompaniment of the international relaunch:

    • Baseline studies on purchase and usage motivation
    • Process moderation: reviews and key meetings during new product development
    • Design tests
    • Advertising effect analyses
    • Market entry studies

     

    Conclusion of the Brand Award jury:

    A tidied up relaunch.

     

     

    Culture and Brand Study Trill: Why the best bird food is too good.

     

    Starting situation:

    • Fewer and fewer people are getting birds. The bird market is shrinking.
    • While the best birdseed in terms of image and quality is losing sales (consumer studies; tracking), competitors with worse products in the eyes of consumers could move up to the same price level.
    • The real background to this phenomenon was sought.

     

    The research:

    • In-home interviews with people who have gotten a bird and people who have had one for many years.
    • New bird owners are very disappointed: their birds do not react to their attempts to enhance attachment and communication – they are not happy when the owner comes home or feeds them.

     

    The result:

    • Unconsciously, the owners want to get rid of the animals – but they cannot do so without having a guilty conscience.
    • Therefore, their owners almost invariably have small “accidents” – windows are left open, birds are wallpapered over, while they are peeling potatoes the bird ends up the garbage – which they find terribly embarrassing.
    • The inner conflict: I really don’t want the bird any more, but as a conscientious animal owner I cannot simply bring it around the corner.
    • The solution of bird owners: they don’t use the very best bird food, but only the second-best, equally expensive food.
    • Hence they do something good for the animal – Vitakraft is also good enough – but they don’t have to worry that the animals will live “forever” thanks to idodine S 11 grains.
    • For prolonging birds’ life was the food’s main promise.

    The recommendation for our clients: Naturally, we can’t reveal it here.

     

     

    Campaign Development funny-frisch with Bastian Schweinsteiger

    and “Das ist nicht lustig, aber funny”

    (That’s not amusing, but funny) – Intersnack

     

    • Research, strategy consulting – development and further development of campaigns from the storytelling to the claim.
    • Through advertising and depth-psychologically based positioning funny-frisch became the market leader in just a few years.
    • 2017: Research and strategy development for the introduction of a second testimonial, Lukas Podolski.
    • The most well known chips claim on the German market right now.
    • According to Galileo (program on October 10, 2017) – the most popular TV snack in Germany including its advertising.

     

     

     

    DISCLAIMER

    IMPRINT

    © RHEINGOLD SALON GMBH & CO. KG 2018