While consumers go for new products, they ignore many new introductions. Which psychological criteria do successful innovations meet today? In the face of inflated organic, convenience, and functional food offers, what is a real innovation in the eyes of consumers?
Jen Lönneker, a university psychology graduate and managing partner of the rheingold institute, will address these questions in an interesting talk at the ANUGA 2007 in Cologne. His lecture at the world’s largest food fair begins at 11 am on October 16, 2007, in the Congress-Centrum Ost, Offenbachsaal. It is not necessary to register in advance; participation is free of charge.