Once again, Ines Imdahl will be on stage at the Medientage München media conference as a source of inspiration. This year, she will be addressing the exciting topic of ‘Target group marketing reimagined: how to reach young and old alike’.

LinkedIn has established itself as the central platform for professional networking – including in the media industry. But with growing reach and visibility comes growing pressure to present oneself in the best possible light. Between personal branding, content strategy and cringe moments, the question arises: How can you network authentically on LinkedIn – and where does visibility become self-promotion? What opportunities does well-thought-out communication via LinkedIn offer for careers and collaboration, and what risks does it entail?

Once again, various experts are coming together to discuss confidence, changing times and morphological perspectives on these topics. Among them is Jens Lönneker, whose current research offers an interesting perspective on the subject of confidence.