How can you best address the long-underestimated 50+ target group in order to achieve both quick wins and long-term brand growth? At the industry event for CMOs and decision-makers at the start of the year, Ines Imdahl, together with Kristina Bulle, Malte Hildebrandt and Rolf Schröter, will hold a panel discussion on the exciting findings of the study ‘50+ and done?’.