At the industry gathering for retailers, producers, and service providers in the fruit and vegetable sector, Ines Imdahl shares insights from research on the largest and most consumption-oriented group in Germany—people aged 50 to 69!

Ines Imdahl presents fascinating findings from the second part of the study “50+ and That’s It?” Why a nuanced look at this important target group is long overdue.

The festival offers an inspiring afternoon of genuine networking and thought-provoking insights. One such highlight is Ines Imdahl’s keynote address, “The Connection Economy—Why Connecting the Feminine and Masculine Sides Will Move the World and the Economy Forward Again.”