high
& light
beverages impulse days
10:15 Uhr
Hopfgarten/Tirol
The GETRÄNKE IMPULS TAGE event has always been the place to be for committed decision-makers in the industry who understand their entrepreneurial and leadership roles and look ahead to shape the future. Ines Imdahl talks about how Gen Z and TikTok are influencing our society. This also highlights the connections to the 0.0% alcohol trend. In addition, she reports from her own experience and her research findings on the irrational behaviour of people and the mind-behaviour gap. Impressive insights that make you sit up and take notice.
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APR.
MAY.
JUN.
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AUG.
SEP.
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DEC.
beverages impulse days
10:15 Uhr
Hopfgarten/Tirol
The GETRÄNKE IMPULS TAGE event has always been the place to be for committed decision-makers in the industry who understand their entrepreneurial and leadership roles and look ahead to shape the future. Ines Imdahl talks about how Gen Z and TikTok are influencing our society. This also highlights the connections to the 0.0% alcohol trend. In addition, she reports from her own experience and her research findings on the irrational behaviour of people and the mind-behaviour gap. Impressive insights that make you sit up and take notice.
UNFORTUNATELY ALREADY OVER
BVM-Regionalabend
18:00 Uhr
Klosterfrau Deutschland GmbH, Gereonsmühlengasse 1, 50670 Köln
Ines Imdahl is a speaker at the BVM regional evening in Cologne. Under the title ‘50 plus and that's it?’, she broadens society's perspective and shows why a new understanding of the important 50+ target group is central to shaping our future.