Rheingold salon will once again be present at the upcoming joint event of "Horizont" and "planung&analyse", the "Werbewirkungsgipfel". This year, Ines Imdahl will be presenting the latest Screenforce study “50 plus and over?” in a lecture at the Advertising Effectiveness Summit, presenting the highlights of the findings: which clichés about people the age from 50, should the advertising industry avoid in the future?