Several times a year, AGF Videoforschung provides on-site updates on the current status of its research and invites participants to exchange knowledge with renowned experts and network within the industry.

Rheingold salon will once again be present at the upcoming joint event of "Horizont" and "planung&analyse", the "Werbewirkungsgipfel". This year, Ines Imdahl will be presenting the latest Screenforce study “50 plus and over?” in a lecture at the Advertising Effectiveness Summit, presenting the highlights of the findings: which clichés about people the age from 50, should the advertising industry avoid in the future?

Eating and shopping habits are constantly changing. Jens Lönneker and Marco Diefenbach present how these changes are manifesting themselves in their new study ‘Eating in Germany: Desires and Reality – Yesterday. Today. Tomorrow’ at the Heinz Lohmann Foundation's nutrition symposium.

Once again this year, the special prize for market research will be awarded by planung&analyse at Insides and it really is an exciting prizewinner - how do we know that? Well, Ines Imdahl is part of the jury again this year - but we won't reveal any more here. The answer will be revealed on 3 and 4 September at Insights - the industry meeting for market research.