podcast, advertising & communication, business & economy
Why a Clear Corporate Purpose Brings Competitive Advantages
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"Wow! New record for our '20 minutes with...' series," writes Tobias Lammert about the WDR podcast by DABEISEIN at WDR mediagroup. Over 2,500 interested parties have already watched the new program, in which he interviews Ines Imdahl on current topics relating to brands and advertising.
Among other things, it is about WHY it is important for brands to communicate right now and not to go "off" for cost-saving reasons.
And why brands continue to communicate even if they save on official communication. Because even for brands, the saying of Watzlawick applies: "Brands cannot not advertise." They also send an advertising message when they are not present in classic media such as radio and television, print or social media. But then, unfortunately, they have no influence on what exactly they communicate. They then leave the "What" of the message to the speculation of the customers. Therefore: it is always important to actively design your own advertising message anytime and anywhere.
Click here for the YouTube channel and the full 20 minutes with Ines Imdahl.
Share your opinion on the topic with us! Click here for the discussion on LinkedIn.
