40 over 40 – Germany’s Most Inspiring Women 2022

Together with HypoVereinsbank, Female One Zero presents the list of "40 over 40 - Germany's Most Inspiring Women 2022". This list includes successful women from the worlds of business, politics, media and innovation, as well as science and culture.

One thing that all 40 over 40 have in common - they all inspire and look to the future with optimism.

Our managing director and founder of rheingold salon, Ines Imdahl, has been selected and is on the list of "40 over 40 - Germany's Most Inspiring Women 2022"

Female One Zero justifies the decision for Ines Imdahl as follows:

"In everything she does, Ines Imdahl is driven by one question: Why? Why do people behave in a certain way in certain situations? Why do they do things that they know will harm them? Smoking, for example. In short, she knows her way around the depths of the subconscious. In 2000, the psychologist joined the market research agency rheingold, and in 2011 she founded rheingold salon with her husband Jens Lönneker, with whom she has four children. She says: "I don't want to persuade people to act differently or more rationally - because that rarely works. Rather, I want to 'shake them up' again." One topic that is particularly close to her heart is diversity. In March, she and Janine Steeger co-authored the book "Why women will save the world - and men are essential," which is by no means intended as a feminist pamphlet against men - on the contrary, as the subtitle suggests. Especially in times of upheaval like these, it is extremely important to unite men and women and their different skills. It is about understanding the typical female characteristics "empathetic, emotional, tough and doubting" as real strengths and leadership qualities, not as weaknesses. It is about encouraging women again - to feel good about themselves."