podcast, culture & society
Why is sustainability associated with renunciation?
lönneker & imdahl rheingold salon
A podcast with Ines Imdahl in conversation with Frank Schlieder.
Ines Imdahl has been dealing with the question of why for more than 2 decades. In the rheingold salon, which she runs together with her husband, Jens Lönneker, they conduct in-depth psychological market research and advise their clients on their products and brands. And the findings from the studies do not please everyone, not everyone, as we will hear later. But one thing is clear: she is considered one of the renowned experts in the field. And that is why we are all the more pleased that she has visited our small conference room in the factory forever. For us, she answers a whole series of questions about sustainability and the economy. She classifies, relativizes and has a wealth of experience in psychological studies up her sleeve.
A number of really interesting findings have emerged, e.g. on Generation Z, to which the Fridays-for-future movement belongs. Or what needs to happen to make behavioral changes sustainable?
Exciting insights from in-depth psychological research with Ines Imdahl in conversation with Frank Schlieder on the subject of depth psychology and sustainability.
Have fun and meaning in the factory forever on Sunday!
In the Factory Forever there is a new podcast episode every Thursday and Sunday on the topic of sustainability and business.
