Boomer unvarnished

They took to the streets for peace, celebrated exuberantly to punk and Neue Deutsche Welle and felt unbound and free even in love: The generation known as baby boomers was loud, unconventional and ready to cross boundaries in their young years. What has become of the rebels of yesteryear? What makes the boomer generation tick today? What influences their sense of self-worth? And is there a strong gender? What roles do career, partnership, appearance and sexuality play as influencing factors on one's own self-worth?

After three youth studies, which gave the IKW (German Cosmetic, Toiletry, Perfumery and Detergent Association) deep insights into the inner life of young people, the current study enables a depth psychological understanding of the generation of 50 to 65 year olds - the boomer generation. For this purpose, 59 men and women were put on the couch in interviews lasting several hours to report on their lives, their fulfilled wishes and expectations that remained open. Over 1,000 were then surveyed in a representative online panel.

Sneak Peek:\ The Boomer generation is a real self-made generation: they see themselves more as creators than as victims of their lives. Strokes of fate are willingly - and publicly in the case of women - told. But more to show how much one has already achieved. Entgrenzung is the core motive of the generation. The generation "rushes" quasi through their lives. Enough is never enough: This generation not only works the hardest, they still like to celebrate a lot. Eroticism was and is always a topic for them, of which they can't really get enough. (...)

Read more about the results of the study directly on the page of the IKW.