publications, children & youth, beauty & fashion
Instagram - The Dream of Invulnerability
lönneker & imdahl rheingold salon
What worries and hardships are associated with becoming an adult today? How do young people deal with the typical mood swings of puberty or with emerging sexuality? How do they develop a positive feeling about themselves and self-confidence in their effect on others?
The IKW is addressing these questions for the third time in a row in its "Youth Unvarnished" study series. lönneker & imdahl rheingold salon carried out the surveys and analyses in all depth psychological-representative studies. In the meantime, there is a fund of 100 three-hour psychological individual interviews and 3,060 young people between the ages of 14 and 22 surveyed in the online panel.
The result is a deep insight into the values, worries, wishes, needs and dreams of Gen Z. A psychogram that explains how young people see and shape their world differently from the previous generation - especially when it comes to their self-esteem and self-expression in public.
The focus of the current study is the relationship between young people and Instagram. What psychological significance does the platform have and what influence does Instagram have on the development of young people?
The result: For many young people, Instagram is an attempt to install an all-round controllable dream world in which everything is perfect and they themselves are unassailable.
But where does the longing for control and perfection come from?
Read more about the study here or directly on the IKW website.
