publications, children & youth, digitalization & media
Generation Selfie
lönneker & imdahl rheingold salon
'Selfies ungeschminkt' is a psychoanalytically representative study by lönneker & imdahl rheingold salon commissioned by the IKW - Industrieverband Körperpflege- und Waschmittel e. V.
85 percent of young people take selfies. But only 27 percent admit that they are of central importance to them. The psychoanalytical survey brings the truth to light, however: most are simply embarrassed to take selfies at first. They therefore reinterpret the images:
"I don't take selfies, they're portraits."
The IKW, in cooperation with Lönneker & Imdahl rheingold salon, has deciphered the secret of the selfie craze in a psychoanalytically representative study. For this purpose, young people and young adults between the ages of 14 and 21 were once again put on the couch after the major IKW youth study "Jugend ungeschminkt" from 2016. Subsequently, the results were representatively underpinned in a national online survey.
Unvarnished and open, the study shows why young people can sometimes hardly live without selfies, how an entire generation defines itself through the small self-portraits, which codes they use and how much they are in love with themselves. The Selfie Generation controls every single image down to the last detail - and experiences itself primarily in retrospect. Cosmetics and make-up are important helpers in looking good and consciously controlling one's appearance.
Both studies -
Youth unvanished & Selfie unvarnished
can be booked here as a lecture.
Further publications on the subject can be found here:
