Skip to content
V-Commerce is important - but 'V' best?

publications, advertising & communication, media presence, digitalization & media

V-Commerce is important - but 'V' best?

lönneker & imdahl rheingold salon

The digital dialogue with machines is now also set to conquer e-commerce. However, current developments make it clear to marketing once again that markets are made by people. Find out how V-Commerce can succeed in e-commerce in the Handelsblatt interview with Ines Imdahl, brand psychologist and CEO of rheingold salon.

The video interview with Ines Imdahl on the subject of V-Commer

Here you can find the complete article.

related to this

Ines Imdahl at Screenforce Festival 2026

‘Advertising provides a great deal of support in times of crisis’ – Ines Imdahl in an interview with IDOOH Media

Ines Imdahl on ‘Ausgerechnet Smartphone’ on WDR

Permanent wish fulfilment makes you ill – Ines Imdahl's column in absatzwirtschaft

TikTok is changing the rules of brand communication – Ines Imdahl in an interview with new business

Why brands can strengthen the community.

Why still read newspapers? Jens Lönneker names the reasons in an interview on the topic week at turi2.

Why brands should put the connecting element in the foreground now

Why vaccine communication is going wrong.

Escaping the crisis with podcasts

Images of Women!

The 9th rheingold salon Congress

Ines Imdahl in "Ausgerechnet Cola"

Why doesn't Antropic just move to Europe?

The ‘Zuversicht’ Project in the Kölner Stadtanzeiger

Ideas for Germany: Project Zuversicht presents Ideathon finalists

Media Insights: Interview with Ines Imdahl by Mediennetzwerk Bayern

Are perfumes the new trainers? – Ines Imdahl on fragrance, status and longing

‘50 plus and that's it?’ – We are on the shortlist for HORIZONT's Real Impact Award!

50+ and over? Ines Imdahl in absatzwirtschaft

Understanding people - Qualitative research in the age of AI

Ines Imdahl in Seven.One: Age Diversity – Between stairlift and supermodel

Why qualitative market research is important in the age of AI

While media and politics polarize, brands can unite society.

Why social media is neither good nor bad.

Media and politics polarize, brands connect!?

"absatzwirtschaft"- The underestimated 50+ generation

Media as a Mirror of Societal Division

Sustainability is not just about slapping it on.

Customer Experience is Human Experience

"Classic television is for many a window to reality"

TV Offers Distraction from Everyday Corona Life

Future Farmer

Target group was yesterday - targeted advertising

Identity founder or dying species - are brands still relevant?

Please tell me a story...

The perfect world behind the display

Everyone is watching or dreaming away

Advertising in everyday life - How does it work and why?

Advertising doesn't know mature women

Generation Selfie

Sponsorship solves personality problems of companies

Advertising on the Couch

A Look Inside

The Oldest Profession in the World

The Vatican & the Mole Advertising