Advertising on the Couch

publications, advertising & communication

Advertising on the Couch

Ines Imdahl

How come some advertising rivets us to the couch, while others don't even lure us out from behind the stove?

A book by Ines Imdahl for everyone who doesn't let advertising influence them, or at least thinks so. And for everyone who deals with advertising every day and actually already knows everything.

Being "caught" by transformation, magic and modern heroic tales of advertising is nothing to be ashamed of. But advertisers seem to forget how moving storytelling works.

Good advertising stories contain the modern fairy tales of our time - without which we cannot live.

Click here for the book

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