Youth unvarnished

Self-image & self-esteem of adolescents

A depth psychological-representative study by rheingold salon commissioned by IKW — Industrieverband Körperpflege- und Waschmittel e. V.

There are a large number of youth studies that deal with values, preferences or media behavior. The topic of growing up itself is less addressed. What worries and hardships are associated with becoming a man or a woman? How do young people deal with the typical mood swings in puberty or budding sexuality? How do you develop a positive feeling about yourself and self-confidence in your effect on others?

The development of self-esteem in this turbulent time is the research focus of the present depth psychological-representative study with adolescents and young adults aged 14 to 21, which rheingold salon has carried out on behalf of the Industrieverband Körperpflege- und Waschmittel. We were interested not only in what values young people have, but why they have them and how they arise. And what role does the body or appearance play? What influence does the care of the exterior have on self-esteem when it is simmering inside? Can cosmetic and beauty products help young people find themselves?

The results of the depth psychological study show the adolescents unvarnished – also with the sides that young people like to hide all too much

Read more here…

The study can be booked here as a lecture.

Facts about the study:\ The findings on the topic of “youth and cosmetics” came about through neutral, product-independent surveys. They were in no way influenced by product questions and are not used for product-related market research.

• As part of the qualitative survey, group discussions and individual in-depth interviews were conducted in Cologne, Hamburg, Dresden and Munich. A total of 56 boys and girls aged 14 to 21 took part.
• For the representative quantitative survey, more than 1,000 people were then surveyed in an online panel. A total of 511 girls and 501 boys aged 14 to 21 took part in the survey