Following on from 30 under 30 and 40 under 40, Campaign Germany and G50UNLEASHED present the 50 over 50 in the creative and media industry.

"Ageism in the creative industry goes in two directions. On the one hand, there is the almost absurd focus on young target groups in advertising campaigns – and on the other hand, there is a preference for young employees in agencies. The two are mutually dependent." This is what Bärbel Ekli-Unckrich and Nina Kirst write in the opening article.

The rheingold salon has been researching the underestimation of the 50+ generation in both the advertising industry and in private life for some time. People over 50 account for 60% of private consumer spending, have the strongest purchasing power, are keen consumers and are in the prime of life. What's more, they are anything but monotonous and represent highly qualified personnel in the media industry (as in any other).
Ines Imdahl has published a number of fascinating interviews and articles on this topic.

We are therefore delighted that the spotlight is now also being turned on inspiring and successful personalities over the age of 50 – such as Ines Imdahl!

You can find the first article in the series here and the one in which Ines Imdahl is profiled, among others, here.