‘I am not a personal brand and never wanted to be one,’ said Ines Imdahl in an interview with Mediennetzwerk Bayern on the topic of personal branding on LinkedIn. For Imdahl, LinkedIn is a platform that, compared to others, enables genuine and meaningful discussions and the exchange of expertise – in her case in the field of psychological market research. She believes it is important to free yourself from the rules of posting and instead let your own enthusiasm for topics guide you. Posts created purely by AI should not be the solution for everything, because they take away not only the personal touch, but also the depth of the topics. In the interview, she reveals more about her personal LinkedIn journey, why she focuses on resonance rather than leads, and why she recommends moving away from the term ‘personal branding’. Imdahl also has a few rules of her own, which are not about the perfect posting time, but rather about respect and appreciation in her digital living room. You can read the entire interview here.