Prominent Guests at the Book Launch Party at rheingold salon

Prominent Guests at the Book Launch Party at rheingold salonHow can a common future perspective be developed when mistrust and fake news often dominate public discussion today? This question was addressed by Susanne Schulze Bockeloh, newly elected Vice President of the German Farmers' Association, Josef Sanktjohanser, President of the German Trade Association, and Kerstin Rudat, entrepreneur, politician and communications professional on June 24, 2022 at rheingold salon.

Inspiring impulses followed from Rebekka Müller*, President of Volt Germany, Petra Staudenmaier, CEO of Choba Choba, and Catharina Augustin, Managing Director of Bio-Obst Augustin.

The occasion was the publication of the book "Zukunftsbauer - Über die Analyse und Gestaltung des öffentlichen Vertrauens" (Future Farmer - On the Analysis and Design of Public Trust) by the rheingold salon authors Jens Lönneker, Marco Diefenbach and Lukas Struwe.

Werner Schwarz, the new Minister of Agriculture in Schleswig Holstein, contributed a foreword in addition to Rudat and Sanktjohanser.

Speakers and guests alike picked up on the idea of a new "Future Farmer" narrative developed in the book.

A fruitful and exciting evening discourse ensued, in which future perspectives were explored across the individual areas of agriculture, trade and consumers. It got late, because there was much to discuss and also to celebrate the launch of the book.