constitutional marketing & target groups, advertising & communication, media presence, digitalization & media
The 9th rheingold salon Congress
lönneker & imdahl rheingold salon
Do we really live in a completely predictable world? Are society, customers and target groups determined solely by algorithms? Where does the human being remain in the digitized world? Can you connect both worlds?
We measure ourselves against the performance of computers and media instead of focusing on our humanity. Creativity, intuition and vulnerability are the skills of the future, what we actually need. Unpredictability makes us human. The true charm of brands and companies lies beyond predictability.
The rheingold salon explores the most important trends and social developments as well as concrete assistance for marketing and communication decisions - in a new, unusual format.
You can get first impressions and insights into this congress in the link below.
Impressions of the 9th rheingold salon Congress - an excursion into the heart of the digital
