publications, culture & society
About the Analysis & Design of Public Trust
lönneker & imdahl rheingold salon
Distrust and fake news often shape public debate today. How can public trust be restored? Because without public trust, it will be difficult to jointly tackle the enormous challenges of the future. German agriculture, like hardly any other sector, is at the center of the lines of conflict and social tensions.
Using the example of agriculture and the "Future Farmer" concept, the book by Jens Lönneker, Marco Diefenbach and Lukas Struwe offers exciting insights into the importance of narratives for public perception and shows opportunities for change.
The book aims to encourage the use of the importance of narratives for social change processes and building the future for other topics.
The book is based on a qualitative, in-depth psychological study and a subsequent quantitative study with farmers and consumers.
