Skip to content
The new care level – Future of care

publications, culture & society, business & economy

The new care level – Future of care

lönneker & imdahl rheingold salon

The new elderly are not from yesterday. They value their independence, their autonomy.
And digitalization is already part of everyday life for many.

So is autonomy the future of care?\Is the future of care digital?
And what does the new generation of caregivers look like?

Topics of the study include: Further development of care/autonomy concepts, use of new technologies / robotics, recruitment of caregivers, contributions to the public debate and discussion on care.
Option: Integration of special questions from the client.

rheingold salon andDennsooffer a share study on the new care level. We would be happy to integrate your special questions and present the results prepared for your company at your company.

Click here for an overview of all information

related to this

The ‘Zuversicht’ Project in the Kölner Stadtanzeiger

Ines Imdahl is one of the 50 over 50

Why we need a fresh perspective on aging: Ines Imdahl in Ladies Drive Magazine No 67

Why we need more than just trust-based working time...

„Meeting stabilises business relationships“

Inertia in Germany

Female Future Meetup Hannover

50 Plus & Still Going Strong—A First

Ines Imdahl in "Ausgerechnet Cola"

Why doesn't Antropic just move to Europe?

‘Cologne Press Club International’ at the Rheingold Salon

50 plus and that's it? Ines Imdahl's presentation at DMXCO

Confidence: high in private, dead in society – Ines Imdahl's column in absatzwirtschaft

Food in Germany – Jens Lönneker & Marco Diefenbach's study results in ‘The Future of Agriculture.’

‘50 plus and that's it?’ – We are on the shortlist for HORIZONT's Real Impact Award!

Compatibility is a matter for partners

Media, associations and advertising industry launch ‘Project Zuversicht’

Kids, Career, Cash

Attitude Escape: When Companies Tip Over

How generations tick – a comparison of Boomer and youth studies

What do psychological market researchers actually do?

Why working from home remains important. Ines Imdahl in Horizont online on the RTO trend.

All eyes on GenZ? Why we need a fresh perspective on the 50plus target groups.

Media and politics polarize, brands connect!?

Why brands should put the connecting element in the foreground now

“Compatibility is not a women's thing”

“Every fourth person basically no longer believes in this system”

"absatzwirtschaft"- The underestimated 50+ generation

Gen Z: Facts versus Prejudice

Ines Imdahl at the IKW Mittelstand Conference

The p&a Special Award: Future Farmer

From myth to added value

Prominent Guests at the Book Launch Party at rheingold salon

About the Analysis & Design of Public Trust

“The soft and round, that can do something too!”

Why Women Will Save the World

Customer Experience is Human Experience

Freshness Remains Trendy

"Classic television is for many a window to reality"

World champion or idiot? Hare or hedgehog?

Immobilized & Self-Sedated

TV Offers Distraction from Everyday Corona Life

Why the fragmentation of context is one of our biggest problems…

Why we can learn from the Corona Virus...

Why vaccine communication is going wrong.

Future Farmer

Why art and music are essential to the system!

Purpose and Customer Experience

Identity founder or dying species - are brands still relevant?

Dinner in Germany: an unrecognized treasure

Driving yourself or self-driving? – A look at mobility

Please tell me a story...

Every year in winter... World Cup feeling in Cologne Carnival

Why do Germans hoard toilet paper, while the French prefer red wine?

Between Carelessness and Guilt

Corona - Progress through fear of fear

Sponsorship solves personality problems of companies

„The inability to enjoy“

„The German fear of having children“

Luxury - On the necessity of the superfluous

“Is Trump Avant-Garde?”

Painted Truths

The Price of Freedom

Rather Carnival than Kitchen or Church

Hunger as a luxury symbol - Yearning for the lean

The Oldest Profession in the World

A Look Inside